The Success Of Ali Kay -Owner Of Keep Me

Ali Kay started establishing her small business at Henri Bendel’s during her college time. While still coping with the busy life at school, she manages to set up a small venture that eventually led to a successful company at present. Anne des Barres was an intern at that time to Diane von Furstenberg, the mother of her fiancé Alex von Furstenberg. Diane sets Ali up to Anne des Barres and they became a business partner. Along came Keep Me. Together, they create a collection of glamorous loungewear that is comfortable to wear. Ali is the owner as well as the designer of the collection. Aside from that, she is responsible for the public relations and supervision of sales. She works hard in order to achieve what she has now.

Ali Kay and Anne des Barres think that they needed to create a design that is comfortable to wear at home as well as outside. It needs to be trendy and chic so the wearer will look elegant and still fashionable. The comfortable feeling is what they put on top of their list. With all of these in mind, they have generated a line of loungewear that meets all of their expectations. Keep Me has become prominent internationally. Celebrities are dying to try and purchase their apparel. All of them have nothing to say but good things about the products. Even style magazines started to feature her line and non-stop media exposures brought about good fortune to her and her business.

Keep Me is a collection that is composed of nightshirts, pajamas, nighties, tank tops, pants, leggings, cardigans, shirts and more. All of their products are made of high quality soft cotton, rayon, modal and spandex. It separates them apart from another product line. Ali Kay even said that when you get home and want to go straight to the bed, you will not feel uncomfortable at all. In 2008, Keep Me prevails in the Lingerie and Intimates Category in the International Design Awards. Upon winning the first prize, Keep Me has gained the recognition in the fashion business plus the consumer trust worldwide.

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